I am delighted that we have secured a grant for an exciting collaboration between myself and Danny Scheinmann (storytellers), Buddy Films and consultant dermatologist Sandy McBride from the Royal Free Hospital, London. The collaboration will draw from true life stories collected from people with psoriasis to develop a live storytelling event, and later a short film which seeks to engage health professionals, people with psoriasis and the general public in the emotional story of what it is to live with psoriasis.

The performance and film aim to change the behaviour of health care professionals towards people with psoriasis, encouraging early and effective treatment and also  changing the behaviour of the public towards people with psoriasis raising understanding and reducing stigma and rejection.